Mitchell & Ness Product Launch

For my Product Development course at Drexel University, I collaborated with a team of three to develop a proposed Autumn/Winter 2026–2027 women’s product launch for Mitchell & Ness. My contributions focused on shaping the collection theme, brand positioning, competitor analysis, and key strategic takeaways, using consumer, pricing, assortment, and trend research to help define the direction of the launch. Our team translated these insights into a cohesive sportswear concept and presented the final proposal to a Mitchell & Ness employee.