Stella Jean OTB

As part of my Merchandise Operations course at Drexel University, I developed a hypothetical Open-to-Buy plan for Stella Jean at Nordstrom, building a seasonal assortment supported by market, trend, and competitive research. Using WGSN, EDITED, JOOR, and Excel, I evaluated category mix, pricing, regional assortment, and product opportunities to create and justify a strategic buying plan.